Marketing

Overview

The Department of Marketing offers a BSc Business Administration degree in Marketing. Graduates of the program are prepared to meet the challenges of a technological business environment because they have mastered many professional marketing skills.

The job of marketing is to get and keep customers by determining and satisfying customer needs and wants at diverse points. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The degree in Marketing prepares you to carry out these responsibilities with a professional outlook.

Students who graduate with a BSc Business Administration in Marketing will develop the following skills:

  • Critical thinking skills
  • Oral and written communication skills
  • Selling skills – product, price, promotion and distribution tools
  • Market and distribution research
  • Quantitative and qualitative analysis of market data
  • Development, analysis, and modification of marketing plans and strategy
  • Foreign marketing environment analysis
  • Consumer behavioral patterns
  • Research skills

Career Opportunities

  • Marketing Director
  • Salesperson
  • Sales Manager
  • Promotion Manager
  • Account Executive
  • Branch Manager
  • Market Researcher
  • Product Marketing Manager
  • Digital Marketing Analyst
  • Brand Manager etc.